The longevity economy, built on the ground
Bhawya Ventures franchises, backs and scales brands that make later life more comfortable, mobile, healthy and dignified. We bring capital, operating discipline and local execution to the founders and franchisors serving India's seniors.
Source: UNFPA & IIPS, India Ageing Report 2023.
About us
India is ageing faster than its services are adapting. Seniors and the families who care for them still struggle to find comfortable footwear, reliable home support, preventive health checks, safe homes and places to stay active and social. Most of what exists is fragmented, unbranded or built for someone else.
Bhawya Ventures exists to close that gap. We take proven brands to new cities as a franchise operator, back early-stage startups building for seniors, and help growing businesses expand with on-the-ground execution.
Our first commitment is a Tekas Footcare franchise store in Indore, bringing scan-led comfort footcare to a city where it has been hard to find. It is the template for how we work: pick a real need, partner with a credible brand, and operate it properly.
Our partners
Bhawya Ventures LLP is led by its two designated partners, who run the business day to day and sign off on every commitment.
Designated Partner
Bhawya spent nearly five years in banking at Bank of Baroda before becoming a founder. She built Fairy Frills, an Indore-based direct-to-consumer brand, and brings that mix of financial discipline and hands-on brand building to Bhawya Ventures.
Designated Partner
Shivani leads on-ground setup for the venture's stores, including premises, leasing and launch readiness for the Tekas Footcare franchise in Indore, and is the partner franchisors and landlords work with day to day.
Focus areas
We look for businesses that improve daily life for people 55 and over, and for the families who care for them.
Comfort and therapeutic footwear, foot scanning, orthotics, mobility aids and fall prevention.
Diagnostics, chronic-condition management, physiotherapy, eye, ear and dental care close to home.
Trained caregivers, nursing at home, senior-friendly home modification and assisted-living communities.
Age-appropriate nutrition, yoga and strength programmes, sleep and mental wellbeing.
Emergency alerts, simple devices, remote monitoring and tools that help families stay connected.
Clubs, learning, travel, leisure and second-career platforms that keep seniors engaged and social.
How we work
We take on franchises of proven senior-focused brands and run them as owner-operators. We fund the fit-out, secure the location and stay accountable for store performance.
We back founders building products and services for seniors, with capital and hands-on help on the problems that slow young companies down.
For brands ready to grow beyond their home city, we act as an expansion partner across Central India and beyond: master franchise, area development or joint ventures.
We understand the brand, the founders and the need it serves for seniors.
Unit economics, store-level MIS, agreements and customer evidence, reviewed with our advisors.
Capital, location, team and launch plan, with clear milestones on both sides.
Once the first unit works, we replicate it city by city with the same discipline.
Portfolio
A franchise store bringing Tekas's scan-led approach to comfort and therapeutic footwear to Indore. Customers get a foot assessment and footwear matched to their feet, which matters most for seniors and people managing diabetes, arthritis or chronic foot pain.
We're adding brands and startups to the portfolio across health, home care, nutrition, assistive tech and active ageing.
Start a conversationPartner with us
You have a product or service seniors love in your home market. We bring the capital, location and operating team to take it to new cities without diluting the brand.
You're building something that helps older adults live better. We help with early capital, pilot customers and the operating muscle to get from first users to repeatable growth.
Own retail space near hospitals or residential hubs, run a clinic, or manage a senior community? Let's explore co-located stores, referrals and on-site services.
What we stand for
Seniors are customers, not patients or problems. Every business we back should treat them that way.
We look at store-level numbers and real customer outcomes before we commit, and we keep reporting after.
We put our own capital and our own time into execution, on the shop floor and in the systems behind it.
Ageing well is a decades-long shift. We build for durability over quick exits.
FAQ
Brands and startups whose main customers are people aged 55 and over, or the families caring for them: footcare and mobility, preventive health, home care, nutrition, assistive technology and active-ageing services.
Both. Our franchise stores are run by us as owner-operators. With startups we invest and work alongside founders on go-to-market, technology and operations.
We're starting in Indore and Madhya Pradesh, and we're open to expanding with the right brand partners across Central India and beyond.
Mostly pre-seed and seed: founders with a working product or pilot and early proof that seniors or their families want it.
Send us a short note through the contact form below with who you are, what you're building or offering, and where you operate. We read every message and reply to the ones that fit our focus.
Contact
Whether you're a franchisor, a founder, a landlord or simply someone who cares about this space, we'd like to hear from you.